What do you do in those minutes before your Totino's pizza rolls are cool enough to eat? Do you even wait for your pizza rolls to cool down? 2-Minutes to a Cooler You is about all things 2-minutes: 2-minute challenges, games, and activities to make sure you're not only safely waiting for your pizza rolls to cool, but having fun while doing so.
2-Minutes to a Cooler You is a fictional ad campaign for Totino's pizza rolls.
preliminary logo variations
evolution of the final logo design
logo in use—(key visual designed by Oscar Zurita)
2-Minute Box Reads
We used Totino’s packaging to our advantage and printed a 400 word story that takes exactly 2 minutes to read. Part package redesign and part execution, the goal of this redesign is to get consumers to wait the 2-minute cool down while providing them with a 2-minute activity.
Credits
Art Director: Oscar Zurita
Copywriter: Samantha Frankel
Graphic Designer: Regan Adre
Digital Content & Experience: Andrea Valdes-Sueiras
Digital Content & Experience (Strategy): Suha Haque
Strategic Planner: Daniel Jaen
Production: Mercy Tsay, Hailey Winder
Account Coordinator: Carolina Limon
Account Manager: Santiago Blanco