Process
Butter Cow Bakery's design is centered around the mascot Butter, the Cow. The logo design is meant to be playful and friendly to match Butter. The original logo was meant to be a hand-drawn wordmark, this logo would eventually be used exclusively on the food truck. The yellow gingham pattern is meant to evoke a farmer/picnic feel for the packaging, as all of the menu items are farm-fresh & seasonal.
Preliminary Logo Sketches
